Tech Glossary
What is Marketing?
Marketing is a strategic process that involves identifying, creating and communicating the value of a product or service to consumers. Through various marketing activities, companies can attract and retain customers and increase their profitability. There are many different methods and tools that companies can use to market themselves. Examples of marketing channels include social media, search engine optimization (SEO), content marketing, email marketing, and influencer marketing. It is important for businesses to create an effective marketing strategy to achieve their business goals. By understanding their target audience, competitors and market trends, companies can create relevant and engaging marketing campaigns. It is also important to measure and analyze the results of marketing activities in order to adjust and improve the strategy over time. By using different measurement methods and tools, companies can gain insight into which activities produce the best results and where there is room for improvement. In today's digital world, marketing is a decisive factor for company success. By using the right tools and techniques, companies can reach their target audience effectively and create strong relationships with their custom