Tech Glossary
What is Market Research?
Marketing research is a method of collecting and analyzing information about a market or a group of consumers. The information can be used to develop strategies for how to market a brand or product. Marketing surveys can also be used to measure the effects of a marketing campaign. There are different types of marketing research, but the most common are quantitative research and qualitative research. Quantitative research involves collecting numbers and data, while qualitative research involves collecting information through interviews and group discussions. Marketing research is an important tool for companies and organizations that want to succeed in a competitive market. By doing surveys, you can get a better understanding of consumer behavior and wishes. This then enables companies and organizations to adapt their marketing strategies accordingly.