Tech Glossary
What is Digital Marketing?
Digital marketing is a comprehensive concept that covers many different aspects of online marketing. It can include everything from planning and executing social media marketing, to driving traffic to a website through search engine optimization (SEO). Digital marketing can be compared to traditional marketing, but there are some important differences. The main difference is that digital marketing provides instant access to a much larger audience than traditional marketing can offer. In addition, digital marketing is much more targeted and allows for a much more accurate measurement of results.